Work

Apollo Atomics

How do you explain a complex engineering invention to an audience that has no background knowledge on the subject matter in as little time as possible and then compel them to invest? That was the challenge of this launch video for Apollo Atomics, a nuclear power startup that is working to build the most power dense nuclear power plants in the world.

Apollo needed a 2-minute launch video for their Y Combinator debut to maximize interest in the company for their seed fundraising round. The goal was to persuade investors that Apollo has a credible path to making nuclear power cheap, abundant, and fast to build.

Our theory was that to maximize credibility, we would need to explain Apollo's invention and strategy in as clear and detailed a fashion as possible. The challenge was that we couldn't show or give away anything proprietary. That led us to the idea to go into detail explaining the underlying technological breakthrough with a concise script and 3D animations and then use detailed charts to lend a feeling of rigor to their projections.

The video was wrapped in a hook—that we prototyped with the help of gen-AI and tested in EDART and Scroll Stopper against other ideas—and a tight script that packed as much information as possible into the 2-minute runtime.

Apollo went on to raise an oversubscribed $31M seed round.

Apollo Atomics Launch Video, 2026

Atomarine

How do you make a credible investor video for a hard tech company that is only weeks old? That was the fundamental challenge of this project for Atomarine, a company setting out to build floating data centers powered by nuclear ships. Started by two MIT engineers, Atomarine had recently pivoted from building nuclear powered ships to reduce emissions in the shipping sector and got into Y Combinator with this new direction. They needed a video to sell that vision to customers and investors.

The problem: because the idea was so new, they had no designs, CAD models, or projections we could show with any credibility. So we leaned on two things instead: the founders' credible backgrounds and a novel insight that this idea—while seeming difficult to realize—has an existing regulatory precedent from the 70s that many people don't know about. Those storytelling pillars, combined with realistic 3D animations, punchy VO, cinematic founder hero shots, and a concise description of the problem, created a video designed for clarity and confidence without overstating where the business actually was.

This video was prototyped with found footage and Gen-AI to test and lock the script with the Atomarine team early, before going into the more labor-intensive animation and production stages of the work.

Atomarine Launch Video, 2026